Window company owners often ask us if our Ad-to-estimate System™ is right for them and one question we get a lot is, "How much should I expect to invest to get the result I want?"

Our recommendation is to spend at least $50/day on your ads.

Bottom line: the more you spend on advertising, the more homeowners you'll reach in your service area every day who ultimately need YOUR help.

Insider tip: Meta prioritizes customers that spend more money, and

disproportionately give more traffic for lower costs to companies who spend more. Spending $50 a day isn't enough anymore, especially if you are in the mindset of paying $X per lead.

If you pay $10,000 to make $100,000 back, you have a system that 10X's your investment. Actual monetary results are what we look at, with less priority to superficial metrics like cost per lead.

If you've figured out your sales and production processes : your systems are ready to run more appointments and close more deals... Perceiving ad spend as an investment rather than an expense, and doubling down your investment is the key.

Ultimately, you as the owner should be performing the highest leverage activity that makes your company the most money. We make that happen by finding you more customers and helping you find sales reps (If you are in the Manager stage ($2.5M - $5M per year).

99% of marketers screw up Facebook advertising for Windows

.

They don't take into account that Facebook has a terrible flaw.

It knows how to get you leads, but it has no idea if the quality of the leads is good or bad, unless you tell it.

What our system does is, after a lead comes in, it automatically tells Facebook's ad platform if it is likely a good lead or a bad lead.

If it's likely a bad one, it essentially says to Facebook, "Thanks for the effort, but this is not the kind of lead we want. Stop wasting our money showing people like this our ads." And when a lead is likely good, it essentially says to Facebook, "This is what we want. Spend our money showing our ads to people like this person."

And that's not even the worst mistake these marketing companies make.

99% of marketers don't have a tested system in place to call your leads for you in under 5 minutes.

That means that even if you DO get a lead, if no one calls, there's a 50% chance that lead is ghosting after 30 minutes because they would forgot about the form they just filled out. No bueno and such a waste of money.

What makes the Ad-to-Estimate System™ so different is that our internal team calls your leads on behalf of your company in under 5 minutes to qualify and schedule them into appointments.

Not only does it save your team time, but it elevates your perceived authority with the customer because they speak with a real human immediately who knows everything about what they need, and sets up great expectations for what they can expect from your sales team.

Marketing(everything from the ad to the landing page to the tonality of our customer care representatives) should do 90% of your sale.

Once you enroll to work with us, the next step is to complete an enrollment call.

You're usually able to schedule that within a day or so of enrolling.

After the enrollment call, our team creates all the moving parts of the campaign and sends it to you for approval within one week.

We have a setup fee that we pay our team to expedite the process to under 3 days.

Once you approve of everything, and we launch your campaigns, your first leads start coming in within 72 hours.

Don't panic if leads don't come in the first 72 hours, we are super communicative and set the right expectations from the start.

Ads don't "not work," it's just a matter of how efficient they are and giving them enough time to find the right people to target.

So, let's say you enrolled with us today and scheduled your onboarding call with us for 2 days from now. You'd have leads coming in as early as 5 days from now.

That's one of the best things about our Ad-to-Lead Qualification System™. Facebook/Instagram actually works when you have the right people doing it for you.

Unlike SEO which takes months to "warm up" or Google search ads that costs tens of thousands of dollars without seeing much throughput, our leads system works quickly and works out financially.